暴利的鏡片市場

發(fā)布日期：2020-09-08 14:20:21

發(fā)布者：譯語翻譯公司

頁面功能：【字體：大中小】

暴利的鏡片市場：

Profiteering lens Market:

招股書顯示，我國目前近視患者高達6億人次，權威統(tǒng)計顯示，2018年，全國兒童青少年近視率為53.6%，高中生近視比例甚至達到了81%。另據(jù)全球調研機構 Euromonitor International 數(shù)據(jù)，2018年，我國眼鏡產品市場規(guī)模為833.28 億元。

According to the prospectus, there are as many as 600 million people with myopia in China. According to authoritative statistics, in 2018, the myopia rate of children and adolescents in China was 53.6%, and the myopia rate of senior high school students even reached 81%. According to the data of Euromonitor International, the market scale of China's glasses products in 2018 was 83.328 billion yuan.

出廠價不到15元/副，京東最低價228元，線上零售成鏡毛利率70%

The factory price is less than 15 yuan / pair, the lowest price of Jingdong is 228 yuan, and the gross profit rate of online retail is 70%

除了市場前景以外，眼鏡行業(yè)的利潤率也是極高。早在數(shù)年之前，其行業(yè)的“暴利性”就已經(jīng)在資本市場曝光過。

In addition to market prospects, the profit margin of the glasses industry is also very high. As early as a few years ago, the "profiteering" of its industry has been exposed in the capital market.

2017年，博士眼鏡作為“國內眼鏡第一股”登陸創(chuàng)業(yè)板上市。相關公告顯示，2016年，博士眼鏡毛利率曾高達75.74%，即便這些年有所下滑，到2019年，其綜合毛利率依然維持在70%以上。

In 2017, Dr. glasses was listed on the gem as "the first stock of glasses in China". According to the relevant announcement, in 2016, the gross profit rate of doctor's glasses was as high as 75.74%. Even though it has declined in these years, its comprehensive gross profit margin will remain above 70% by 2019.

博士眼鏡是一家從事眼鏡銷售的連鎖企業(yè)（即眼鏡連鎖店），主打零售端。明月鏡片則是上游供貨企業(yè)，主打生產端，毛利率相比零售端稍顯遜色。

Doctor's glasses is a chain enterprise engaged in the sales of glasses (that is, glasses chain stores), mainly retail. Bright moon lens is an upstream supplier, focusing on the production side, and the gross profit margin is slightly inferior to the retail end.

2017年-2019年，明月鏡片的綜合毛利率分別為40.45%、44.78%和51.24%。公司主要收入來源為鏡片收入，2019年的毛利率為53.76%。

From 2017 to 2019, the comprehensive gross profit margin of bright moon lens is 40.45%, 44.78% and 51.24% respectively. The company's main source of income is lens income, with a gross profit margin of 53.76% in 2019.

招股書顯示，明月鏡片的成本可謂相當廉價。2019年，明月鏡片的鏡片單位成本價僅6.23元，鏡架為20.91元/副，成鏡也僅有56.09元/副。招股書中另外顯示，明月鏡片單個鏡片出廠價約為13.5元。

According to the prospectus, the cost of bright moon lenses is quite cheap. In 2019, the unit cost price of the bright moon lens is only 6.23 yuan, the frame is 20.91 yuan / pair, and the finished lens is only 56.09 yuan / pair. The prospectus also shows that the factory price of a single bright moon lens is about 13.5 yuan.

然而在市面上，這些鏡片被提價數(shù)倍甚至十數(shù)倍售賣給消費者。8月28日，新京報貝殼財經(jīng)記者詢問北京地區(qū)的潘家園某眼鏡市場部分門店工作人員了解到，門店折射率1.60的眼鏡片配上中檔鏡框最低價格要在300元（單位：副）以上。而在天貓、京東等電商平臺上，明月鏡片標出的最低價格為228元/副，較高端的則在千元以上。

However, in the market, these lenses are sold to consumers several times or even ten times. On August 28, shell finance reporter of Beijing News asked Panjiayuan in Beijing. Some store staff learned that the lowest price of glasses with refractive index of 1.60 and medium-grade frame should be more than 300 yuan (unit: pair). On the e-commerce platforms such as tmall and Jingdong, the lowest price of bright moon lens is 228 yuan / pair, and the price of high-end lens is more than 1000 yuan.

From website: https://baijiahao.baidu.com/

国产精品开放后亚洲|欧美一区精品在线观看|你懂的国产精品永久在线|中文中字字幕君高清无码的|久久AV无码精品人妻系列|久久国产无套精品一区浪潮|99久久国产综合精品女小说|国产精品久久久久久久久鸭免费

暴利的鏡片市場