The former fruit juice king became Lao Lai, Huiyuan raised bankruptcy again, defeated Coca-Cola in debt of tens of billions

作為曾經(jīng)的“國(guó)民果汁”，匯源曾經(jīng)長(zhǎng)期穩(wěn)坐國(guó)內(nèi)果汁市場(chǎng)份額第一的寶座。1996年，匯源果汁通過(guò)7000萬(wàn)元巨資競(jìng)標(biāo)央視5秒帶標(biāo)廣告權(quán)，一舉打下知名度，隨后推出的果汁產(chǎn)品，也廣受市場(chǎng)歡迎。

As the former "national juice", Huiyuan has long held the top spot in the domestic juice market share. In 1996, Huiyuan Juice passed a huge bid of 70 million yuan for CCTV's 5-second advertising rights, and gained popularity in one fell swoop. The subsequent juice products launched were also widely welcomed by the market.

匯源曾經(jīng)是過(guò)年的餐桌上不可缺少的飲料

Huiyuan used to be an indispensable drink on the New Year’s table

2007年，匯源在香港完成上市，創(chuàng)始人朱新禮也躋身福布斯中國(guó)百大富豪行列，身家達(dá)到61.3億元。但在此后，陸續(xù)經(jīng)過(guò)可口可樂(lè)收購(gòu)案中止、企業(yè)停牌退市事件后，匯源果汁不斷曝出財(cái)務(wù)危機(jī)，甚至連創(chuàng)始人朱新禮也被列為“老賴”。

In 2007, Huiyuan completed its listing in Hong Kong, and its founder, Zhu Xinli, also ranked among the Forbes 100 richest people in China, with a net worth of 6.13 billion yuan. But since then, after the suspension of the Coca-Cola acquisition and the delisting of the company, Huiyuan Juice has continuously exposed its financial crisis, and even the founder, Zhu Xinli, has been listed as an "old man."

 

從價(jià)值百億到現(xiàn)在的負(fù)債累累，匯源果汁為何走到今天這一步？時(shí)代周報(bào)記者就債務(wù)和企業(yè)重整等相關(guān)問(wèn)題聯(lián)系匯源方面，但截至發(fā)稿未獲回復(fù)。

From the value of tens of billions to the current debt, why did Huiyuan Juice come to this step? A Times Weekly reporter contacted Huiyuan regarding debt and corporate restructuring, but no response was received as of press time.

 

Source: times weekly